IDEOLOGY
Kovid Kapoor is a small scale brand that believes in creating dynamic clothing to find a healthy balance between art and viable commercial product. The core inspiration comes from narratives and symbols that promote a feminine voice. Garments serve a deep psychological purpose of representation, identity, and self-expression which is much bigger than just covering the human body.
Our premier product is a unique blend of custom textiles, prints, and textures. Our clothing is contemporary with often a traditional twist. Our silhouettes are relaxed and emanate the strength of the human form. In an effort towards creating minimum waste and monitoring our consumption, the brand works on a pre-order basis.

DESIGNER
Kovid Kapoor is an Indian Fashion Designer based in Brooklyn, New York. He holds an MFA in Fashion Design with an aesthetic that focuses on the luxury and high-end fashion market. In 2013, he won the National Textile Corporation's Young Designer Hunt competition (India). By 2019, Kovid had completed his masters from the Academy of Art University, San Francisco. He also designed and fabricated two installation projects under SF based artists for ASIAN ART MUSEUM and SMITHSONIAN MUSEUM. He then appeared on the seventeenth season of Emmy winning TV show Project Runway(2019) as a contestant, and as a finalist on Project Runway Redemption Series(2021). He recently launched his RTW SPRING/SUMMER 2022 collection in collaboration with SHEIN. He is also a brand ambassador for JUKI Sewing Machines. His work has been featured in Elle USA, Elle India, and Vogue Italia on several occasions. His work is also displayed at CFDA RUNWAY 360. His garments have also appeared in several international magazines including, Elegant, Volant, Dreamingless, Feroce, and a dozen more magazines. His inspiration comes from various childhood stories, world mythologies, fantasy tales that celebrate the feminine wisdom. His stories are often inspired by women who have acquired great achievements in art, literature, as leaders of clans, and as great warrior goddesses.